ABOUT ME.

Alie Martell Mallon (never Alex) is a content strategist and editor based in NYC. She’s an expert at brand building, thrives on organization, and loves to mentor and grow her teams. She currently serves as the senior director of content strategy at Thrive Global, a leading all-in-one productivity and health platform (not the cosmetics or the snacks).

Previously, she was the executive editor of app content at Weight Watchers, where she managed mobile content strategy and partnered with the product team on new feature launches. Before WW, she was the executive editor of Strive, a health and wellness brand at Meredith Corporation. She helped launch the brand in 2017 and was responsible for assigning, editing, and managing the flow of 1000+ of pieces of content across the Meredith network. She secured renewal for the program each year, totaling $20M in additional revenue.

Before Meredith, Alie was managing editor of Cosmopolitan.com for nearly four years. Most of her work was behind-the-scenes, but sometimes she wrote, and you can read all that here.

Alie has also served as the blog development manager for Disney's network of parent blogs, as producer and community manager at Nymag.com, and a variety of smaller roles at websites and print magazines that no longer exist. She's a graduate of Syracuse University's Newhouse School and volunteers her time to mentor programs and workshops both at Newhouse and at SU's NYC campus.

In her spare time, Alie explores new recipes, explores NYC’s playgrounds with her children, and plays complicated board games with her husband.

If you'd like to chat about any of this, please use the form on the contact page.